PewDiePie, born Felix Arvid Ulf Kjellberg on October 24, 1989, in Gothenburg, Sweden, is a Swedish YouTuber, gamer, and internet personality. He rose to global fame with his gaming videos, commentary, and unique style of humor, becoming one of the most-subscribed creators on YouTube. Known for hits like Amnesia Let’s Plays and his viral “Subscribe to PewDiePie” campaigns, he has consistently pushed the boundaries of online content creation.
PewDiePie net worth is $45 million, earned through his YouTube channel, sponsorships, merchandise, and streaming ventures. Over his career, he has become one of the highest-paid and most influential creators on the platform, maintaining an enduring presence in gaming and internet culture while expanding into other media and entrepreneurial endeavors.
PewDiePie Bio
| Field | Info |
|---|---|
| Name | PewDiePie |
| Real Name | Felix Kjellberg |
| Born | Oct 24, 1989 |
| Nationality | Swedish |
| Profession | YouTuber |
| Net Worth | $45 Million |
| Spouse | Marzia |
What Is PewDiePie Net Worth?
PewDiePie is a Swedish video game commentator, streamer, and global internet personality, PewDiePie net worth of $45 million. Over the years, his YouTube channel has repeatedly held the title of the most-subscribed channel on the platform, and at several points, he has been recognized as the highest-paid YouTuber in the world. His content primarily centers on gaming videos, where he records himself playing various titles while offering live commentary and reacting to gameplay moments.
A typical PewDiePie video features his on-screen reactions paired with humorous narration. He famously refers to his fan base as the “Bro Army”, calls his supporters “Bros,” and ends many of his videos with his signature “Brofist.” Since launching his channel in 2009, his subscriber count has grown at an unprecedented rate. PewDiePie has also appeared as a speaker at Nonick Conference 2012, and in October of that year, OpenSlate ranked his channel as the #1 YouTube channel based on its SlateScore. By April 2013, he had reached 6 million subscribers, and in July 2013, he relocated to the United Kingdom to improve internet connectivity.
Key Facts About PewDiePie
- Frequently ranks as the highest-paid YouTuber globally
- Earns approximately $15–20 million per year
- Has generated at least $73 million in earnings since 2013
- Charges over $450,000 for a single sponsored video
The Highest-Paid YouTube Star
PewDiePie is not only one of the most viewed creators on YouTube but also one of the platform’s top earners year after year. In 2013, CelebrityNetWorth revealed that he was the highest-paid YouTuber, earning $12 million. His income continued to rise, reaching $14 million in 2014, followed by $9 million in 2015. In 2016, he earned approximately $15 million, then $12 million in 2017, $15.5 million in 2018, and $13 million in 2019.
Altogether, PewDiePie has earned more than $73 million before taxes from his YouTube empire since 2013. In interviews, he has acknowledged that his actual net worth is far higher than $20 million. As of recent years, a single sponsored video on his channel can cost advertisers around $450,000.
Early Life
PewDiePie was born Felix Arvid Ulf Kjellberg on October 24, 1989, in Gothenburg, Sweden. His parents, Lotta Kristine Johanna and Ulf Christian Kjellberg, both held high-level professional roles—his father as a corporate executive and his mother as an award-winning Chief Information Officer. Felix also has an older sister named Fanny.
During high school, Felix often skipped classes to play video games and later graduated from Göteborgs Högre Samskola. He initially enrolled at Chalmers University of Technology, where he studied Industrial Economics and Technology Management, but eventually dropped out due to a lack of interest in the coursework. Contrary to popular belief, he did not leave school to pursue YouTube. Instead, his true interests were Photoshop and gaming, and he sold digitally edited images to save enough money to purchase a computer.
YouTube Beginnings
Felix joined YouTube on December 19, 2006, launching his first channel under the name “Pewdie.” He chose the word “pew” to imitate the sound of a laser. His early uploads focused on gameplay footage from Call of Duty, along with occasional vlog-style content. After losing access to the original channel, he created a new one titled PewDiePie on April 29, 2010.
On his new channel, Felix expanded his content to include games like Minecraft, horror titles, and action games. His videos often featured short clips of impressive gameplay moments combined with comedic commentary and editing. His Minecraft uploads included popular “Let’s Play” formats, where viewers watched him play through the game in real time.
Early Breakthrough
A turning point in PewDiePie’s career came when he began uploading “Let’s Play” videos of the horror game Amnesia. These videos resonated strongly with viewers, causing his channel to experience rapid growth. By July 2012, he had reached 1 million subscribers, followed by 2 million subscribers in September 2012.
During this period, he signed with Machinima, later moving to Maker Studios in October 2012, which further accelerated his channel’s expansion.
The Biggest YouTube Star in the World
Between 2012 and 2013, PewDiePie became the fastest-growing channel on YouTube. In 2013 alone, his subscribers jumped from 3.5 million to 19 million, gaining new followers at a rate of over one subscriber per second throughout the entire year. That same year, he accumulated 1.3 billion video views, finishing as the most-subscribed creator on the platform.
With Maker Studios’ support, PewDiePie launched a successful iPhone app and later built his own website and online merchandise store. In 2014, his channel gained 14 million subscribers and generated 4.1 billion video views, outperforming every other YouTube channel. By 2015, he averaged 300 million views per month.
Return to Twitch
After signing an exclusive YouTube streaming deal in May 2020, PewDiePie made a surprise return to Twitch in March 2023, reviving a previously inactive channel. He introduced a unique concept called “PewDiePie Infinity,” which continuously streams archived videos and past broadcasts. He described the idea as an “infinite money glitch in real life.” The channel currently has around 1.5 million followers.
Controversies
In February 2017, PewDiePie faced backlash after several videos surfaced containing antisemitic references, resulting in the cancellation of his YouTube Red series. Felix stated that the content was meant as satire to highlight how far people might go for money. One example involved paying individuals on Fiverr to display an offensive sign.
Additionally, the viral phrase “Subscribe to PewDiePie” became associated with public trolling campaigns. Tragically, at least two mass attackers referenced the phrase during or after their crimes. PewDiePie publicly condemned the violence, distanced himself from the meme, and denounced those responsible.
Personal Life
PewDiePie met Marzia Bisognin, an Italian content creator, in 2011, initially forming an online friendship that later developed into a romantic relationship. In 2012, he helped her launch a YouTube channel, CutiePieMarzia, which focused on fashion, beauty, books, and lifestyle content. The channel became one of YouTube’s most popular beauty platforms before Marzia retired in 2018.
The couple lived between Sweden and Italy before settling in Brighton and Hove, England. They married in August 2019 and live a relatively private life with their two pugs, Edgar and Maya. In February 2023, Marzia announced that they were expecting their first child.
In 2019, PewDiePie and Marzia purchased a home in Japan, which was later robbed. Their relocation was delayed due to COVID-19 regulations, but in May 2022, they officially moved to Japan under a five-year business visa.
FAQ’s
Who is PewDiePie?
PewDiePie is a Swedish YouTuber, gamer, and internet personality known for his gaming commentary and humorous content.
When and where was PewDiePie born?
He was born Felix Arvid Ulf Kjellberg on October 24, 1989, in Gothenburg, Sweden.
What is PewDiePie’s net worth?
As of 2024, PewDiePie’s estimated net worth is $45 million, earned through YouTube, sponsorships, merchandise, and streaming.
How did PewDiePie become famous?
He gained fame through gaming videos, including Amnesia Let’s Plays, and became the most-subscribed YouTube channel for several years.
Is PewDiePie married?
Yes, he married Marzia Bisognin in August 2019, and the couple currently lives in Japan.
Conclusion
PewDiePie’s journey from a passionate gamer in Gothenburg to one of the most influential internet personalities in the world highlights his dedication, creativity, and ability to connect with audiences. Through his gaming commentary, humorous content, and innovative approach to online entertainment, he has built a massive following and consistently remained one of YouTube’s top creators. His work has not only shaped online gaming culture but also inspired countless aspiring content creators around the globe.
With an estimated net worth of $45 million , PewDiePie has leveraged his platform for financial success through YouTube, sponsorships, merchandise, and streaming ventures. Beyond his earnings, he has maintained a loyal fanbase and established a lasting legacy in digital media. Balancing personal life with professional achievements, PewDiePie continues to be a prominent and respected figure in the world of online entertainment.
David Ford is a content strategist and lead author at CaptionTap, where he leverages his writing expertise to craft engaging captions, social media bios, and inspirational text that helps users express personality and connect with their audience. With deep experience in digital content trends and audience engagement, David writes with clarity, creativity, and practical insight to make every caption meaningful, memorable, and share‑ready.